And so it begins. WhatsApp, the world’s leading secure messenger has suddenly and without warning confirmed its plans to become a commercial shopping site, a marketing tool for businesses to pitch their wares. This has been the risk from the moment Facebook acquired the platform all those years ago. Well, now all those fears that Facebook will break WhatsApp have become much more real.

Does it really matter, you ask, if businesses use WhatsApp to transact with customers in the same way Facebook Messenger and Instagram do? Is it such an issue if Facebook provides business-to-business marketing, cloud hosting and sales services to help it “continue building a business of our own, while we provide and expand free end-to-end encrypted text, video and voice calling” for its more than two billion users? Read More..